Generation Panic

Generation Panic Website

Website: http://www.generationpanic.com
Owner: Agi Heale
Last updated: 2026

1. Introduction

This Privacy Policy explains how personal data is collected, used, disclosed and protected in accordance with the Personal Data Protection Act 2012 (PDPA) of Singapore.

This website is the official website for the book “Generation Panic”, owned by Agi Heale, author and Founder of Westbourne Associates Pte Ltd.

References to “Generation Panic”, “we”, “us” or “our” refer to Agi Heale. References to “you” refer to any user or visitor of this website.

By using this website or providing your personal data, you agree to the terms of this Privacy Policy.

2. Personal Data We Collect

We may collect personal data including (but not limited to):

• Name, email address and contact details
• Information voluntarily provided through contact forms, sign-ups or downloads
• Newsletter subscriptions or communications preferences
• Website usage data, IP address, browser type and analytics data
• Communications sent to us via email or website forms
• Data generated through the use of cookies, analytics or AI-enabled tools

We only collect personal data that is reasonably necessary for the operation and purpose of this website.

3. Purpose of Collection, Use and Disclosure

We may collect, use and disclose personal data for purposes including:

• Responding to enquiries or messages
• Providing updates about the book Generation Panic
• Managing mailing lists or newsletters
• Improving website content, functionality and user experience
• Analysing website usage and engagement trends
• Complying with legal or regulatory obligations

Where required, consent will be obtained before collecting or using personal data.

4. Use of Artificial Intelligence (AI)

This website may use AI-enabled or automated tools to support website operations, including:

• Website analytics and performance insights
• Content optimisation and user experience improvement
• Aggregated analysis of website engagement

When AI tools are used:

• Personal data is processed in accordance with the PDPA
• AI tools support website operations and do not replace human judgement
• AI is not used to make fully automated decisions with legal or significant effects on individuals

You may request clarification regarding any AI-related processing by contacting us.

5. Cookies and Analytics

5.1 What Are Cookies

Cookies are small files placed on your device that help us understand how visitors interact with the website.

5.2 Types of Cookies Used

We may use:

• Essential cookies for website functionality
• Analytics cookies (e.g. Google Analytics) to understand website usage
• Performance or preference cookies

Analytics cookies collect aggregated and anonymised information and do not directly identify individuals.

You can control or disable cookies through your browser settings. Disabling cookies may affect website functionality.

6. Consent and Withdrawal

Where consent is required:

• Consent will be obtained clearly and transparently
• You may withdraw consent at any time by contacting us
• Withdrawal of consent may limit our ability to provide certain content or communications

7. Disclosure of Personal Data

We may disclose personal data to:

• Website hosting, IT or analytics service providers
• Email marketing or communication platforms used for this website
• Regulatory or legal authorities where required by law

We do not sell personal data to third parties.

8. Protection of Personal Data

Reasonable security measures are taken to protect personal data, including:

• Secure hosting and cloud-based systems
• Access controls and authentication measures
• Use of reputable third-party platforms
• Reasonable administrative and technical safeguards

9. Retention of Personal Data

Personal data is retained only for as long as necessary to fulfil the purposes for which it was collected or as required by law. Data is securely deleted or anonymised when no longer required.

10. Your Rights Under PDPA

You have the right to:

• Request access to your personal data
• Request correction of inaccurate or incomplete data
• Withdraw consent for use of your personal data
• Request information on how your data is used, including analytics or AI-related processing

Requests will be handled within a reasonable timeframe in accordance with the PDPA.

11. External Links

This website may contain links to third-party websites (e.g. retailers, media platforms). We are not responsible for the privacy practices or content of external websites. Users should review the privacy policies of those sites independently.

12. Social Media Platforms

Engagement through social media platforms is governed by the privacy policies of those platforms. We encourage users to exercise caution when sharing personal data on social media.

We will not request sensitive personal information through social media channels.

13. Changes to This Privacy Policy

This Privacy Policy may be updated from time to time to reflect legal, regulatory or operational changes. The latest version will be published on this website.

14. Contact

If you have questions, requests or concerns regarding this Privacy Policy or the handling of personal data, please contact:

Data Protection Contact
Agi Heale
Email: agi@westbourneassociates.com

This Privacy Policy is governed by the laws of Singapore.